Mura

Summary

Headline: Mura, the AI platform for commercial field service operations, emerged from stealth with $6 million in seed funding co-led by Level One Fund and Lerer Hippeau to automate order-to-cash processes for HVAC and field service providers.

Strategy

LCS Communications  secured an exclusive Forbes feature with ahead of the general announcement, positioning the story around the founder's previous $300 million startup success and AI's application to traditional industries,  followed by targeted outreach to HVAC trade publications and broader VC/PE-focused pub news outlets.

Results Snapshot

• Supply House Times: LeafLink founding team returns with AI-powered platform that automates order-to-Cash processes and cuts payment times
• AlleyWatch: Mura Raises $6M to Cut Payment Times for HVAC Companies with AI
• Contracting Business: Mura Emerges From Stealth with $6 Million in Seed Funding to Automate Commercial Field Service Operations with AI
• Forbes: How this ex-founder of a $300 million startup is bringing AI to decades-old companies