Senior people, in the weeds.

We're the comms partner you'll actually want in the room — close to the work, straight with you, and still useful between the big moments. No suits, no layers, no fluff.

Principal & Founder

Luca Sesti

Luca came up through the trenches of New York tech PR — the technology desk at 5W Public Relations, then Havas Formula — before five years at IBM, where he led external communications for artificial intelligence and ran the Watson Advertising work behind the Cannes Lions AI Fairness coalition: 400M+ impressions, 50+ media hits.

Agency hustle plus enterprise-grade craft — that mix is our DNA, carried by a senior team that gets in the weeds on every account. Marist College; dual concentration in Sport Communication & PR.

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Who you'll work with

Allie Novak, Senior Consultant — Allie Novak Senior Consultant

Joe Massa, New Mediums & Podcasts — Joe Massa New Mediums & Podcasts

Gabe Angieri, Account Associate — Gabe Angieri Account Associate

Careers Join the team We're lean, senior — and growing. If you do the work, we want to hear from you. Open roles →

Attention is scarce.
Trust is rarer.

We outwork the room

We chase the result, not the clock. We re-pitch, re-angle, and follow up until the coverage lands — you never wonder whether we're pushing hard enough.

Straight answers

No fluff, no hedging. You always know exactly where you stand — we'll tell you a story isn't ready rather than burn a tier-one relationship on a weak pitch.

We're in your corner

We're part of your team, not a vendor on retainer. We sweat your narrative like it's our own company — and stay useful between the big moments, not just around them.