$6M Seed
LeafLink's founding team brings AI to field service.
Mura, the AI platform for commercial field service operations, emerged from stealth with $6M in seed funding co-led by Level One Fund and Lerer Hippeau to automate order-to-cash processes for HVAC and field service providers.
The play
Secured an exclusive Forbes feature ahead of the general announcement, positioning the story around the founder's previous $300M startup success (LeafLink) and AI's application to traditional industries — then ran targeted outreach to HVAC trade and VC/PE outlets.
The coverage
- ForbesHow this ex-founder of a $300 million startup is bringing AI to decades-old companies
- AlleyWatch Mura Raises $4.5M to Cut Payment Times for HVAC Companies with AI
- Contracting Business Mura Emerges From Stealth with $6 Million in Seed Funding to Automate Commercial Field Service Operations with AI
- Supply House Times LeafLink founding team returns with AI-powered platform that automates order-to-cash processes and cuts payment times
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